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February 3, 2007 Saturday
Walking the Walk(3/3)
Saving the world through a profitable---and publicly trade---shoe company
(9'25''-10'15'')Swartz insists that it’s simply a matter of time until consumers refuse to 1 companies that don’t tell them what they’re doing for the community.
“I expect deep engagement on the issue of not just what you make but how you make it; not just where you make it but under what circumstances; not just the environmental ethos but the environmental practices. I believe that there’s a storm coming against the 2 who say good enough is good enough.”
To help that storm gather strength, Swartz is crisscrossing the globe. He stops in for 3 meetings at retail shops in cities across the country. And he walks the factory floors of his suppliers, helping to spot problems.
(17'00''-18'20'')Transparent methods
It is, of course, relatively easy for Swartz to 4 his critics. Although Timberland is public, the family maintains 69 percent voting control. And Timberland had no debt, tons of cash, and had enjoyed nine straight record quarters before its 2005 glitch.
But wouldn’t it be easier for Swartz to pursue his social objectives at a nonprofit, or at least a private company? Absolutely not, he bellows, “The only way to enact the model is in a transparent, public way, if you want to make the assertion that commerce and justice are not divorceable notions, then you need to demonstrate that in a constant, open and inspect-able way.”
Can one man and his band of devotees really change the roles of the corporation? To Swartz, it’s only a matter of time. But even if he didn’t feel confident, he had no choice but 5 .
“It’s not required of you that you complete the task,” he says. “Nor is it permitted of you that you lay down the task.” You just need to keep walking the walk.
Vocabulary Focus
patronize (v)--- to be a regular customer of a particular business
complacent (adj)--- feeling so satisfied with your situation that you feel you do not need to try any harder
defy (v)--- to act against a person or situation
glitch (n)--- a small problem that prevents something from working as well as it should
Specialized Term
ethos (n)--- 特质；理念 the character or values of a specific person or group
Exercises for Today:
Disscussion Question:
“It’s not required of you that you complete the task,” he says. “Nor is it permitted of you that you lay down the task.” You just need to keep walking the walk.-------How do you understand Swartz's words?
Dictation & Translation:
a) Dictation： Missing words in the text above (5 blanks altogether)
b) Translation： shadowed sentence
说 明：
1.文本摘自《Advanced 彭蒙惠英语》，更多节目可访问 www.studioclassroom
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[附:译文]
言行一致(3)
一家赚钱的上市公司制鞋公司正在拯救世界
史瓦兹坚信，早晚消费者会不想光顾某些公司，因为他们无从得知这些公司对社区做了什么事。
“我期待更投入的一些议题在于：不只是制造什么产品，而是如何制造；不只是在如何制造产品，而是在什么情况下生产；不只是环保理念，而是环保做法。我相信将来会有一些声浪谴责那些表示事情做得差不多就好的人。”
为了加强那波声浪，史瓦兹奔走世界各地。他在国内许多城市的添柏兰零售店里驻足，召开临时会议。他也会巡视供应商的工厂，协助找出问题。
透明的做法
当然，对史瓦兹而言，要反抗批评他的人相当简单。虽然添柏兰是上市公司，但史瓦兹家族占69%的表决控制权。加上添柏兰没有负债，现金满满，而且再2005年的闪失之前已有连续9季利润上升的记录。
然而，难道史瓦兹不觉得在一个非营利的或至少是私人企业里实践他服务社会的目标会比较容易吗？绝对不会，他嚷着......(练习中需要翻译的句子)就他一个人与那群愿意奉献心力的员工真能够改变这个企业的定位吗？史瓦兹觉得这只是时间早晚的问题。但是就算他信心不大，他除了继续做下也别无选择。
“没人要求你完成这项任务，”他说：“但也不是说你可以撒手不管。”你只需要继续言行一致。
posted on 2007-02-02 11:27
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