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郭雯
上海新东方学校资深中高级口译阅读主讲教师 口译教研组阅读课题组组长
南开大学英语语言文学硕士,1999年CCTV首届英语比赛优秀奖得主

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Chloe和她的朋友们

新东方口译考前考后服务链接

新东方梦之队

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最新评论

1. re: 背单词,捐大米
既然这样,专八词汇继续背!! 还有,回头咱去报个12000单词突破班~~~ (lilywan)
2. re: 背单词,捐大米
呵呵 查的累死了。。。捐了2000~~嘿嘿 也算做过贡献了~~ (kim)
3. re: 背单词,捐大米
老师 这最适合你不过了!~~~GRE狂人啊~~崇拜~! (Da Vie)
4. re: 背单词,捐大米
捐大米也不容易啊,想做个好人咋就那么难呢!! 郁闷中~~~~ (易一)
5. re: 背单词,捐大米
我捐了5000一次,到现在为止估计100000了吧,估计20次都不止了... (C4047)
6. re: 背单词,捐大米
刚做了一下,觉得满有意思的,捐了1000多粒米,呵呵,CHLOE要表扬我哦,CHLOE捐了几粒啊? (adelaide)
7. re: 背单词,捐大米
我去试试看!!~~~ (adelaide)
8. re: 背单词,捐大米
哈哈!我空间里做连接了... (C4047)
9. re: 背单词,捐大米
传说中的沙发?! 哇哈哈哈...报名了11号的中口,不过我不想去考了...没准备所以想放弃了... 直接高口吧. (kellychan)
10. re: Key Note Speech---about my blog
吓唬我们=.="CHLOE,做人要厚道啊..... (FIGO)

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http://www.freerice.com/index.php
联合国下属机构办的。
  网站设立目的有二:
  1、测试你对英语单词的了解。
  2、帮助救助饥饿的儿童。
  
  大家都是有爱心的人,就是有时候没有好的途径表达。
  现在,网站就提供了一个非常好的途径,每次你答对一个单词,网站就帮助捐助10粒大米。
  

posted @ 2008-05-09 17:32 郭雯 阅读(106) | 评论 (2)编辑 收藏

http://www.freerice.com/index.php
联合国下属机构办的。
  网站设立目的有二:
  1、测试你对英语单词的了解。
  2、帮助救助饥饿的儿童。
  
  大家都是有爱心的人,就是有时候没有好的途径表达。
  现在,网站就提供了一个非常好的途径,每次你答对一个单词,网站就帮助捐助10粒大米。
  

posted @ 2008-05-09 16:10 郭雯 阅读(48) | 评论 (7)编辑 收藏

我从巴厘岛回来了!现在晒得跟印尼人没两样.稍后上点照片!

这个是在新加坡转机时拍的.人逢购物精神爽...


 

posted @ 2008-04-19 11:36 郭雯 阅读(500) | 评论 (19)编辑 收藏

本次08春的口译考试阅卷工作已于3月23日中午顺利结束。本次考试人数再创历史新高,达到史无前例的近六万余人,阅卷规模也是盛况空前。

    昨天,从上海市口译办领导那里得到消息:本次口译的笔试分数已经出来,不过要进行认真审核,所以将在4月初陆续下发,届时可以通过上网和电话方式率先得知成绩(新东方将第一时间发布),所以同学们不要着急,当然,上海新东方的广大考生们也会陆续接到新东方寄送的成绩通知书和口试通知书。

  以下是2007年秋的口译查分方式, 有以下两种,仅供参考:

一、上海地区查询方式:

1)声讯电话:95001760;

2)手机短信:输入 KS 发送移动到 08585 联通 8855 小灵通 1234
 
二、外省市查询方式:

1) 查分电话: 021-96567050;

2) 移动手机可编 77+准考证号 169977 查分。

    另外,上海新东方的许多口译专家参加了本次阅卷工作,希望下面的一些关于本次考试的阅卷感受能给广大参加和准备参加口译考试的同学们一些启迪。另外得到消息说新东方的同学们在本次考试中发挥都普遍不错,希望你们都能顺利过关!

来自K的阅卷感受(一):

   1。趋势:考试人数较去年再度增加,共58,000人左右。考点分布在,上海、南京、宁波、杭州、苏州、青岛、烟台、武汉、南昌、扬州、无锡、深圳。其中上海、南京、杭州报考人数排名前三。青岛21个考场较上次增加10个,也可看出发展迅速。从侧面表明对此证书的需求在不断升温。

   2。话题:这次考试较以往出现了很多新东方上课讲到的热点话题,奥运、全球变暖、CPI、胡锦涛讲话等等,在平时复习中,大家应该把了解时事、关心时事作为一种生活习惯,对某些问题一定大体了解一下前因后果和相关基本词汇即可。“身无分文,心忧天下”才是一种超然的境界。毕竟,做口译必须知识面极广,对很多事情甚至要做到半个专家的程度。

   3。考题:这次口译听力难度适中,中级Spot Dictation得分偏低,21分以上不多,阅卷时中级听力Spot dictation依然是错每词扣半分,高级口译视每空总词数由阅卷人主观评判。对于听译,中级口译错得最多的单句是The office of Mr. Arthur Tiger, the prominent industrialist, was broken into during the weekend. A small amount of money was taken and the office itself was left in a terrible mess. 几乎全军覆没,得3分满分的人凤毛麟角。在我这部分试卷中7成人翻译为老虎、母老虎、主语听错,后面一般没希望了,基本错误版本为“一只老虎闯进办公室,拿走了一些钱。”我们设想一下,假如你是办公室职员,在你心情不错,坐在办公桌前,泡上一杯咖啡要开始工作的时候,进来一只大老虎,how would you feel? 

    所以,听译以听懂为主,笔记为辅,相辅相成。我在想,Mr.这个词这么难听出来吗?是不是太过紧张?看来考试并不仅仅是英语实力和考试技巧,其实在辅导中告诉考生如何解决考场心理,也已经成为新东方每个口译班上必讲的内容。 

    另外翻译考试的朱家角一词的翻译五花八门,jiaojiazhu  jiajiaozhu  或者zhujia corner比比皆是。as ugly as sin 被翻成“像猪(针眼、龟、鬼)一样丑陋。”其中翻译成象猪一样比较多。modern biology suggests there is a good rule of thumb for assessing someone of either sex这句话,正确翻译为(参考):现代生物学研究也证明了人在评定异性的美丑时标准都很一致。错误翻译是对sex的理解翻译成性爱的比较多,一般的错误版本是“现代生物学证明性爱对生活有好处。”

   在此再次告诉大家,考试的出题方向比较含蓄,不会考道德敏感话题、政治敏感话题、不考奇闻轶事。所以大家在下次考试做完之后如果发现自己的听译和笔译答案属于以上三方面特点,应该是做错了,应重新根据前后文思索一下。

(K)未完待续!

相关链接:

"中/高级口译口试冲刺班"最新报班信息:

http://shanghai.neworiental.org/school/shanghai/lesson/index2.asp?xqid=12&bmid=31&kcid=2938

新东方口译口试备考倒计时频道:http://shanghai.neworiental.org/Portal25/default6664.htm

中高级口译考试专区:http://shanghai.neworiental.org/Portal25/default4974.htm

口译名师博客群:http://blog.hjenglish.com/qiuzhengzheng

posted @ 2008-03-28 10:53 郭雯 阅读(136) | 评论 (2)编辑 收藏

 
文章:
"According to legend......"更多阅读文章请查阅:http://tr.hjenglish.com/page/34146/



今年高口阅读第一篇文章是社会话题,具体的来说,是社会医疗福利制度的话题。

本文主题将焦点对准“强制医疗保险的利与弊”这个open issue 上,注定了这篇文章以探讨为主,作者的观点会比较明确,但是解决方案会比较模糊。本文与新东方口译课堂上我们详细讨论过的“美国枪支持有”问题的文章,结构、观点上都有相同之处。

According to legend, King Canute of Denmark facetiously tried to stop the rising tide by simply raising his hand and commanding the waters to roll back. The tide, of course, kept rising. Yet (主题开始)policymakers throughout history have followed Canute's lead.From Hillary Clinton and John Edwards to Mitt Romney and Arnold Schwarzenegger, politicians across the spectrum have tried or vowed to solve America's health-care woes (主题进一步加强)by enacting an individual mandate--a law requiring every adult to purchase health insurance. Despite its bipartisan support, the individual mandate is bad policy, a vain attempt to command a better result while doing nothing to achieve it.

本段承袭高口文章(也是大部分中高级难度的文章共通的特点)的“钻石型结构”。即开头铺垫,中间主题(就本文来讲即双方观点碰撞),结尾补充说明。考生千万不要被开头的King Canute 吓到,这只是一个丹麦国王,而作者只是在炫耀历史知识而已。用普通大众(头脑正常的)所不熟知的历史细节吓唬观众,是中外作家的基本功。如果考生能够循着事实/论述这个路子来梳理段落结构的话,不难看出,段落的主题是用一般进行时态(表示一般性的事实)表达出来的。即红字粗体部分。意思是“决策者经常通过普及(强制)个人医疗保险的做法解决医疗福利问题”。这里读者应该加强阅读,或者说从这里开始阅读。在段落结尾despite提示读者,作者在加强表达,顺藤摸瓜就能找到bad policy这个关键的,表示观点立场的词汇。

Individual mandate supporters (立场细节) typically(明显的错误观点) justify the policy by citing the problem of uncompensated care. When uninsured patients receive health services but don't pay for them, the rest of us end up footing the bill one way or another. So advocates of insurance mandates contend, plausibly enough, that we should make the free riders pay.(错误观点的重复,至此,本段主题确定)

本段主题在开头结尾处用supporters引起读者注意,用typically 暗示这段承袭上段依然是错误观点的表述。而这个错误观点在首段的主题处已经有所表述,所以,本段在free riders, uncompensated care等处出现生词的话,可以对照首段的含义参照理解。这一段是gist+explanation+gist重复的模式。本段主题为“支持普及医疗保险的人认为人人皆应保险(should make the free riders pay)”。

But how big is the free-rider problem, really?(作者的观点很快就要出现了)According to an Urban Institute study released in 2003, uncompen- sated care for the uninsured constitutes less than 3% of all health expenditures. Even if the individual mandate works exactly as planned, that's the effective upper boundary on the mandate's impact. (用让步关系强调作者观点)

本段加强了上一段的意思,并且作者加入了评析。从首句可以看出,通过继续使用free riders这样的词汇,作者暗示出free-riders 问题并未达到非得用这种极端方式解决的程度。结尾处说,他们的计划最多也不过尔尔。本段的模式是gist + example深入gist 的模式。

OF COURSE, IT WILL NOT WORK exactly as planned. As anyone who has ever driven above 55 mph knows, mandating something is not the same as making it happen. Some people will not comply: 47 states require drivers to buy liability auto insurance, yet the median percentage of uninsured drivers in those states is 12%. Granted, that number might be even higher without the mandates. The point, however, is that any amount of noncompliance reduces the efficacy of the mandate. of course…but 的结构应该很熟悉了)

本段结构同上一段,只是论述更加深入。任何不加入社会保险的人都会使对方的方案效果减弱,而事实上,不可能全民皆入保险。

None of this means the uninsured are not a problem.(作者观点全部呈现出来: 双重否定,用来强调未加入医疗保险的公民同样不可忽视) Yet the true issue isn't that they cost the rest of us too much. It's that they simply get less care than most people (one reason uncompensated care is such a small fraction of health-care spending). And if the real concern is making health insurance and health care available to those in need, we should focus on reducing health-care prices and insurance premiums.The individual mandate is, at best, a distraction from that goal. (仍然不忘进行正反观点的对比)

本段首句说,虽然全民皆入保险不可能,对方的计划成为泡影,但是我们在不同意对方观点的同时,也关注那些不能加入保险的人们。段尾指出,我们应该尽可能帮助这些人加入医疗保险,享受保障。但是如果强制全民保险则南辕北辙。

Some proposals(大众观点,永远是靶子) couple mandates with subsidies for the purchase of private insurance. As far as policies to encourage more private coverage go, you could do worse. But as long as the public has to subsidize the formerly uninsured, the problem with free riders has not been solved. We're just paying for them in a different way.

To enact any mandate, legislators and bureaucrats must specify a minimum benefits package that an insurance policy must cover. Yet this package can't be defined in any political way. Each medical specialty, from oncology to acupuncture, will push for its services to be included. Ditto other interest groups. In government, bloat is the rule, not the exception.

Even now, every state has a list of benefits that any health-insurance policy must cover--from contraception to psychotherapy to chiropractic to hair transplants. All states together have created nearly 1,900 mandated benefits. Of course, more generous benefits make insurance more expensive. A 2007 study estimates existing mandates boost premiums by more than 20%.

这三段批判了一些其余的社会观点,分析了目前各个州的做法,也提出了一些政府决策的原则。

If interest groups have found it worthwhile to lobby 50 state legislatures for laws affecting only voluntarily purchased insurance policies, they will surely redouble their efforts to affect the contents of a federally mandated insurance plan. Consequently, even more people will find themselves unable to afford insurance.Others will buy insurance, but only via public subsidies. Isn't that just what the doctor didn't order?

这里继续指出对方观点欠缺的地方,并指出了这样做的不良后果。这里注意,到此为止,已经有了很多不同的,对于对方观点的表述方式:50 state legislatures for laws affecting only voluntarily purchased insurance policies; insurance mandate supporters 等等。

A better approach to health reform would focus on removing mandates that drive up insurance premiums. States ought to repeal some or all of their mandated benefit laws, (推动研究加强立法永远是作者的解决之道) allowing firms to offer lower-priced catastrophic care policies to their customers. The federal government could assist by guaranteeing customers the right to buy insurance offered in any state, not just their own, enabling patients to patronize companies in states with fewer costly mandates. Indeed, removing mandates would do far more to expand health-care coverage than adding new mandates ever could.

posted @ 2008-03-16 18:50 郭雯 阅读(248) | 评论 (1)编辑 收藏
 

Questions 16~20

Declan Mayes, President of the Music Buyers Association, is furious at a recent announcement by the recording industry regarding people downloading MP3 music files from the Internet as actual criminals.

A few parallels may be instructive. If someone copies an audio music cassette for their own private use, they are, strictly speaking, breaking the law. But recording companies have usually turned a blind eye to this practice because prosecuting the few people involved would be difficult, and the financial loss to the company itself is not considered significant. Now the Music Recording Association has announced that it regards individuals downloading music from the Internet as pirates, claiming that they damage the industry in just the same way. "The industry is completely overreacting; it'll be a laughing stock," says Mayes. "They're going to arrest some teenager downloading files in his bedroom—and sue him for thousands of dollars! This isn't going to frighten anyone into buying CDs".

Mayes may have a point. There is a general consensus that CD pirates should be subjected to the full wrath of the law, but few would see an individual downloading music for his or her own pleasure in the same light. However, downloading music files illegally is not as innocuous as making private copies of audio cassettes. The scratchy, distorted cassette copy is a poor version of the original recording, whereas an MP3 file is of high quality and can be stored—on a CD, for example. It is this that makes the practice a powerful temptation for music fans, given the high cost of CDs.

What does Mayes think about claims that music companies could be forced out of business by people downloading music illegally? That's nonsense. Music companies are always whining about high costs, but that doesn't prevent them from recording hundreds of CDs by completely unknown artists, many of whom are "packaged" by marketing departments to appeal to young consumers. The companies are simply hoping that one of these new bands or signers will be a hit, and although it can be expensive to promote new artists, the cost of manufacturing the CDs is actually very low.

This last point would appear to be the focus of resentment against music companies: a CD is far cheaper to produce than its price in the shops would indicate, and profit margins for the music companies are huge. An adult with a reasonable income may not object to paying £15 for a CD of classical music, but a teenager buying a CD by the latest pop sensation may find that price rather steep—especially since the latest pop sensation is almost certain to be forgotten within a few months. And while the recording industry can't be held responsible for the evanescent nature of fame, given the teenage appetite for anything novel, it could lower the prices it charges—especially since technology is making CDs even cheaper to produce.

This is what Mayes hopes will happen. If the music industry stops exploiting the music-buying public, it can survive. Everyone would rather buy a CD, with an attractive jacket and booklet, than mess around downloading files, but the price has to be reasonable. The problem isn't going to vanish if the industry carries on trying to make a quick profit. Technology has caught up with the music companies, and trying to fight it by taking people to court will only earn money for the lawyers.

       本文属于文章难度较大,问题定位明确的文章。读者需要发挥结构化阅读的方法,将文章划分为以段为单位的小块各个击破,并注意其中的指代以及结构性内容的暗示。
16. C
17. D
18. D
19. D
20. C

其他题目的答案

21. A
22. B
23. B
24. A
25. Chttp://tr.hjenglish.com
26. D
27. C
28. A
29. C
30. B

 

posted @ 2008-03-12 09:45 郭雯 阅读(351) | 评论 (2)编辑 收藏

每临大事有静气

posted @ 2008-03-12 09:12 郭雯 阅读(1118) | 评论 (32)编辑 收藏
2007.3 

Questions 11~15

In the information technology industry, it is widely acknowledged that how well IT departments of the future can fulfil their business goals will depend not on the regular updating of technology, which is essential for them to do, but on how well they can hold on to the people skilled at manipulating the newest technology. This is becoming more difficult. Best estimates of the current shortfall in IT staff in the UK are between 30,000 and 50,000, and growing.

And there is no end to the problem in sight. A severe industry-wide lack of investment in training means the long-term skills base is both ageing and shrinking. Employers are chasing experienced staff in ever-decreasing circles, and, according to a recent government report, 250,000 new IT jobs will be created over the next decade.

Most employers are confining themselves to dealing with the immediate problems. There is little evidence, for example, that they are stepping up their intake of raw recruits for in-house training, or retraining existing staff from other functions. This is the course of action recommended by the Computer Software Services Association, but research shows its members are adopting the short-term measure of bringing in more and more consultants on a contract basis.

With IT professionals increasingly attracted to the financial rewards and flexibility of consultancy work, average staff turnover rates are estimated to be around 15%. While many companies in the financial services sector are managing to contain their losses by offering skilled IT staff "golden handcuffs"—deferred loyalty bonuses that tie them in until a certain date—other organisations, like local governments, are unable to match the competitive salaries and perks on offer in the private sector and contractor market, and are suffering turnover rates of up to 60% a year.

But while loyalty bonuses have grabbed the headlines, there are other means of holding on to staff. Some companies are doing additional IT pay reviews in the year and paying market premiums. But such measures can create serious employee relations problems among those excluded, both within and outside IT departments. Many industry experts advise employers to link bonuses to performance wherever possible. However, employers are realising that bonuses will only succeed if they are accompanied by other incentives such as attractive career prospects, training, and challenging work that meets the individual's long-term ambitions.

11. According to the passage, the success of IT departments will depend on ______.

 (A) their success at retraining their skilled staff

 (B) the extent to which they invest in new technology

 (C) their attempts to recruit staff with the necessary skills

 (D) the ability of employees to keep up with the latest developments

12. The problem referred to in the second paragraph is that ______.

 (A) the government needs to create thousands of new IT posts

 (B) the pool of skilled IT people will get even smaller in the future

 (C) company budgets for IT training have been decreasing steadily

 (D) older IT professionals have no adequate training

13. What is the possible solution to the long-term problems in the IT industry?

 (A) To offer top rates to attract the best specialist consultants.

 (B) To expand company training programs for new and old employees.

 (C) To conduct more research into the reasons for staff leaving.

 (D) To ensure that permanent staff earn the same as contract staff.

14. In some businesses in the financial services sector, the IT staffing problem has led to _____.

 (A) additional benefits for skilled staff after a specified period of time

 (B) more employees seeking alternative employment in the public sector

 (C) the loss of customers to rival organizations

 (D) more flexible conditions of work for their staff

15. Employers accept that IT professionals are more likely to stay in their present post if they ______.

 (A) are set more realistic performance targets

 (B) have a good working relationship with staff in other departments

 (C) are provided with opportunities for professional development

 (D) receive a remuneration package at top market rates

       本文难度稍大,需要考生快速定位,并且需要考生对原文信息作合理推断。解析如下:

11.   本题定位于第一段。段落分析如下:

In the information technology industry, it is widely acknowledged that how well IT departments of the future can fulfil their business goals will depend not on the regular updating of technology, which is essential for them to do, but on how well they can hold on to the people skilled at manipulating the newest technology. This is becoming more difficult. Best estimates of the current shortfall in IT staff in the UK are between 30,000 and 50,000, and growing.

       本段中除黑体字外均为铺垫或例证部分。选项中(C) their attempts to recruit staff with the necessary skills有一定迷惑性,为对原文定位的不当阐释。

12. 本题为细节题中的段意总结题。正确答案为B。段落分析如下:

And there is no end to the problem in sight. A severe industry-wide lack of investment in training means the long-term skills base is both ageing and shrinking. Employers are chasing experienced staff in ever-decreasing circles, and, according to a recent government report, 250,000 new IT jobs will be created over the next decade.

       黑体字部分为段落主旨。具体指明了IT行业的人才短缺问题的具体表现是:ageing(老化)和shrinking (骤减)。选项(B) the pool of skilled IT people will get even smaller in the future

将两方面问题很好的总结出来了:首先,even smaller表示可选范围已经很小,将来随着人才年龄老化,选择雇员的范围会更小;其次,skilled IT people也说明本行业对人才要求较高。符合段意。其他三个选项则都是对原文的过度阐释。如(A) the government needs to create thousands of new IT posts。这只能算是政府部分有可能为该现象提供的一个solution, 而且文中并未提到,更重要的是,该选项与题意不符。再如(C) company budgets for IT training have been decreasing steadily 出现了budget的概念,该段并未提到。(D) older IT professionals have no adequate training则完全是错误阐释。

13. 本题难度较大,考生失分率相当高。正确答案为B。本题有两种解法:

l         首先可在第三段中找到Most employers are confining themselves to dealing with the immediate problems. There is little evidence, for example, that they are stepping up their intake of raw recruits for in-house training, or retraining existing staff from other functions. This is the course of action recommended by the Computer Software Services Association, but research shows its members are adopting the short-term measure of bringing in more and more consultants on a contract basis.

       从上文可以看出,黑体划线部分的raw recruits for inhouse training 就是训练新员工,retraining existing staff from other functions意为对old employees进行培训。解题时因为无法利用题干中的long-term直接定位,所以考生应该快速找到本段结尾的short-term, 并且通过转折词but 确定该处存在一处对比,那么前面的部分即是某研究部门推荐的long-term 的解决方案了。

l         另外,该题还可以用排除法来解。这种方法比较费时,但是更加准确。如果考生实在无法确定定位,可以尝试定位其他选项,并将其排除掉。A选项主要考点为rate一词的多种含义。除了为一般考生所熟知的“比率”这个含义之外,rate还可以表示“费用或价格的量度”,可以找到定位为:

While many companies in the financial services sector are managing to contain their losses by offering skilled IT staff "golden handcuffs"—deferred loyalty bonuses that tie them in until a certain date—other organisations, like local governments, are unable to match the competitive salaries and perks on offer in the private sector and contractor market, and are suffering turnover rates of up to 60% a year.

       在本段中,黑体字所标部分继续深入说明很多企业无法留住人才的原因,其中包含了一组隐形的对比结构。请大家注意其中other一词的用法。其他机构(如政府部门等public sectors)无法做到提供有竞争力的工资,这就意味着有些private sectors 是可以做到这一点的,而事实上它们(private sectors)也确实是用这种高工资的方式来留住人才的。但是,只要对于某些部门来说执行有困难,又不能提出排除困难的方案,就不能作为正确答案了。至于C,D两个选项,排除难度比较小,C选项是对原文but research shows its members are adopting the short-term measure of bringing in more and more consultants on a contract basis.的误解,而D选项则与该句意思相反。

14.              该题的定位仍然是第四段。答案为A。首先考生应该根据financial services sector进行定位。确定查找范围后对比选项和原文的词句,会发现loyalty bonuses即是additional benefits; until a certain date即是after a specified period of time。所以可以直接定位为A选项。其他选项均为对题干的错误定位或对原文的错误理解。

15.  该题定位为全文最后一句转折关系句子However, employers are realising that bonuses will only succeed if they are accompanied by other incentives such as attractive career prospects, training, and challenging work that meets the individual's long-term ambitions. 答案为C

posted @ 2008-03-06 09:42 郭雯 阅读(316) | 评论 (5)编辑 收藏

2007.3

Questions 6~10

 

After SABMiller lost a bidding war for China's Harbin Brewery Group to Anheuser-Busch Coso two years ago, it looked as if America's King of Beers would reign over the Middle Kingdom as well. Anheuser-Busch, after all, had already sealed a deal with China's leading brewery, Tsingtao, and with Harbin in its stable it looked unbeatable.

 

But SABMiller had a Plan B that could well give it the throne after all. Since losing Harbin, London-based SAB has focused its energies on a 12-year-old joint venture, China Resources Snow Breweries Ltd., that is now thriving. In June, CR Snow, which includes 46 breweries across the country, surpassed longtime leader Tsingtao for the No.l spot. For the 12 months through June, CR Snow produced nearly 40 million barrels, vs. 37 million for Tsingtao. As a result, CR Snow boasts 14.9% of the Chinese market, compared with Tsingtao's 13.9%. "Our growth has been on the back of a very consistent and targeted strategy," says Wayne Hall, SABMiller's finance director in China.

 

Both companies want to be the toast of China. As beer sales in the U.S. and Western Europe have lost their fizz, they're growing at 8%-plus annually in China. That has helped China overtake the U.S. as the world's top beer market.

 

SAB was early to see the promise of China, where it has been brewing since 1994. Yet instead of targeting big cities such as Shanghai and Beijing, as its competitors did, SABMiller scooped up breweries in less affluent areas, including the northeastern rust belt and the populous inland province of Sichuan. This contrarian strategy has allowed SABMiller to build up a national footprint at bargain prices. While Anheuser ponied up $700 million—as much as $62 per barrel of annual brewing capacity—for Harbin, SABMiller has typically paid $30-$40 per barrel for its breweries. "SABMiller has made a mint by purposely buying cheaper assets," says Bear, Stearns & Co. analyst Anthony Bucalo.

 

SABMiller has been smart in its positioning of the flagship Snow brand. To appeal to upwardly mobile youth, it slapped a shiny, modern label on the 50-year-old brew and launched a national ad campaign emphasizing the beer's freshness, complete with sweepstakes that reward winners with outdoor vacations. The marketing push is paying off as it presses into the big cities. China now accounts for nearly 20% of SABMiller's total volumes, and Snow has become China's No.l brand. Soon, it will probably surpass Miller Lite as the biggest seller in the company's cooler.

 

6. What is this article mainly about?

 (A) The bidding war between SABMiller and Anheuser-Busch Cos.

 (B) China has overtaken the U.S as the top beer market.

 (C) How SABMiller beats Anheuser in global makets.

 (D) The success of SABMiller in China.

7. What makes Snow beer one of the best-selling beers in China?

 (A) The company has special technologies.

 (B) Snow beer tastes better.

 (C) The company has adopted an effective marketing strategy.

 (D) CR Snow has purposely bought cheaper assets from SABMiller.

8. The word "affluent" in paragraph 4 can be replaced by ______.

 (A) wealthy

 (B) populous

 (C) influential

 (D) fluent

9. Which of the following is TRUE according to the article?

 (A) SABMiller is an America-based beer company.

 (B) Snow beer is now being sold all around the world.

 (C) Beer sales in the U.S. and Western Europe dropped recently.

 (D) Snow beer is welcomed by both youths and 50-year-olds.

10. What can be concluded from this article?

 (A) Tsingdao beer is less tasty than Snow beer.

 (B) Anheuser-Busch used to be the largest beer company in Europe.

 (C) SABMiller spent $700 million in building new breweries.

 (D) Snow beer is likely to become the biggest seller in SABMiller.

       本文解题难度一般。需要考生具备分析数据与论点之间关系的能力。解析如下:

6.    本题正确答案为D。其中A选项迷惑性最大。很多考生不了解文章结构,也没有在做题前对文章结构进行实实在在的分析,在做完后面四个题目之后凭借一个大致的印象就将A选项定位出来。其实,本文开头部分虽然讲到SABMiller公司在竞争中暂时失利,但是,从文章的篇章结构来看(详见第二篇篇章结构分析),这个段落属于文章开头的铺垫部分,不能算作文章主旨的依据。而在第一段一下,所有的段落都在论述SABMiller如何反扑,更重要的是,都在论述这个公司的决策如何取得了成功。这类论述一直持续到文章结尾。在此笔者提醒考生,主旨题并不是要求大家把文章的内容面面俱到的表达出来,而是要求大家将重点结构的重点信息反映出来。

7.    本题答案为C,难度一般。本题定位于文章最后一段。考生应该依据题干中的关键字Snow beer直接定位,然后找出末段的段意,即为正确答案。结构如下:

SABMiller has been smart in its positioning of the flagship Snow brand. To appeal to upwardly mobile youth, it slapped a shiny, modern label on the 50-year-old brew and launched a national ad campaign emphasizing the beer's freshness, complete with sweepstakes that reward winners with outdoor vacations. The marketing push is paying off as it presses into the big cities. China now accounts for nearly 20% of SABMiller's total volumes, and Snow has become China's No.l brand. Soon, it will probably surpass Miller Lite as the biggest seller in the company's cooler.

       另外需要提醒考生,中口阅读不具备顺序原则的特点,很多题目的出题顺序与文章的行文顺序并不一致。

       8.    本题正确答案为AB选项迷惑性较大。很多考生在原文中找到了populous一词,未加分析即作答。本题定位在如下句子中:

Yet instead of targeting big cities such as Shanghai and Beijing, as its competitors did, SABMiller scooped up breweries in less affluent areas, including the northeastern rust belt and the populous inland province of Sichuan.

       显然,less affluent including…结构之间存在互相解释(例证)的关系。但是,具体到文字上来说,the northeastern rust belt the populous inland province of Sichuan 是两个分别出现的例子,合则可以说明less affluent,分开则不是完整的解释。除了不可直接将populous定位为affluent的答案之外,我们仔细阅读还会发现,即使可以这样定位,affluent的意思也应该是popuolous的反义词。

       最后两题是定位的难点。但是由于选项中专有名词和数字的出现,仍然给题目降低了难度。答案为 9.C 10. D.解析如下:

       9题应用排除法首先将BD从最后一段中找出并排除,然后快速在第一段中排除A选项。第10题应应首先根据数字定位,排除C项,然后根据Snowbeer在最后一段中直接确定。本题因为可以找到D选项正确的确凿证据,所以无需反证AB两个选项错误。

posted @ 2008-03-02 09:17 郭雯 阅读(725) | 评论 (5)编辑 收藏

题目详解

1-5题 

本文难度一般,读者应在6-7分钟之内作答。解析如下:

1.    本题答案为A. 本题极易定位于第一段最后一句:…until the police department turned to a new crime-fighting tool: facebook.com…而选择B选项。实际上,B选项是一个正误混杂性选项。前半句为正确,也就是定位句中所说的部分,但是后半句的信息点invented by the police 则是错误说法。

2.    本题正确答案为C. 定位于第三段

Long a student favorite and the seventh most-trafficked Internet site, facebook.com has found a new following—those who wear blue. Traditionally, campus police forces have followed noise reports in their attempt to keep Saturday nights safe. But the advent of social-networking sites is starting to revolutionize campus detective work.

       本段阅读时应抓住黑体字部分,辨识出其中的时间对比(traditionally / revolutionize)关系和转折关系(but), 然后针对这两点结合题目定位。选项中D较有迷惑性,定位于第二段首句。在此请考生务必注意首先按照题干进行定位,然后再比较选项与原文的相似度。

3.    本题答案为C. 定位难度较大,属于细节题中的例子功能题。本题的正确定位应为下文黑体字部分。

George Washington University police department chief Dolores Stafford claims, "Facebook exists and can certainly be a tool, but we're not out there looking at the site." Students at the college, however, are not so sure. When rumors flew that campus cops were using the student social network to infringe their right to party, GWU students decided to exact revenge. In a carefully executed plan, students filled facebook.com with chatter about a raging party they were throwing, hoping the police would be watching.

        在这里,由于学生们决定展开报复行动,所以才出现了下文的精心策划和警方扑空的故事。所以答案应为“学生们试图维护自己的权利”。

        而很多考生因为单纯寻找"Cake Party"这个标志词,而将定位放在第五段中。而由第五段首句将B选项选出。其实本题难度在于,如果具有相当的词汇量, 那么即使考生定位于第五段也可将选出正确答案。因为第五段的正确段意是the students felt vindicated(有必要维护自己的权利)。而大量考生因为不认识vindicate一词,所以转而定位于前面的while结构。结果错选了B. while引导的让步状语从句是与文章主旨相距甚远的非重点信息,没有参考价值(详见第二篇句子结构部分)。在此提醒考生,此类论述型文章不可掉以轻心,绝不能不读文章直接利用题干定位,在解题过程开始之前一定要通读全文框架,找出每段的主题部分。

4.    本题正确答案为D。有一定的迷惑性。首先读者应该根据人名定位到文章第四段,然后仔细阅读其中的引文,从而选出正确的态度。

'Cake Party' attendee Kyle Stoneman comments: "From a larger standpoint, there's nothing immoral or illegal about the police using facebook.com. I guess they'll play their game, we'll play ours, and we'll see who wins."

5.         本题难度不大,属于细节题。答案为B.

posted @ 2008-02-23 18:41 郭雯 阅读(732) | 评论 (4)编辑 收藏