NO.1. Why take BEC exams?
●strong growth
●rigorous quality control
●wide suitability
●wide business context
●value for study and business career
●international recognition for work and study
NO.2. What is International Business English?
国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包括:国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。
由此看来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。
NO.3. How to learn International Business English?
(一)掌握一定的商务英语词汇、短语和句型。
(1) 词汇方面
commercial
e.g. The TV show was interrupted by too many commercials.
prospect
e.g. He called on some prospects but failed to make a sale.
make
e.g. These products are of Chinese make.
The factory manufactured five makes of tractors.
(2) 短语方面
soft selling hard selling
Some sales people adopt a direct ‘hard sell' approach, while others use a more indirect ‘soft sell' approach.
have a bad year
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
break into/penetrate the market
There is chance that we'll manage to break into the UK market
(3) 句型方面
I am writing to you concerning… You can't miss it. I can't agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that's true, but on the other hand… That's exactly what I think. Maybe, but don't you think…? You are wanted on the phone. As requested, we enclose for your attention…
(4) 旧词 “ 新义 “
honour
例: All credit cards honoured here. The bank honoured this cheque.
cover
例: I have got myself covered against fire.
royalty
例: Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
(5) 同义词、近义词、相似词的辨析。
1) chairman, president, CEO, Managing Director, General Manager.
2) dealer, merchant, trader, businessman, distributor.
3) deputy, vice-, associate, assistant.
4) discharge, unload, land
5) discount, reduction, rebate, allowance.
(二) 我们还需要:
* 熟悉世界贸易组织。
* 熟悉国际商务英语有关行业的基本术语及其内涵意义。
* 学习国际商务常识,略知相关专业知识。
* 密切了解国际商务最新动态。
posted @ 2008-08-13 11:10
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一些公司名称的英语翻译
1. Line(s) (轮船、航空、航运等)公司
Atlantic Container Line 大西洋集装箱海运公司
Hawaiian air Lines 夏威夷航空公司
2. Agency 公司、代理行
The Austin advertising Agency 奥斯汀广告公司
China Ocean Shipping Agency 中国外轮代理公司
3. Store(s) 百货公司
Great Universal Store 大世界百货公司(英)
Tesco Stores (Holdings) 坦斯科百货公司(英)
4. Associates(联合)公司
British Nuclear Associates 英国核子联合公司
Subsea equipment Associates Ltd. 海底设备联合有限公司(英、法、美合办)
5. System(广播、航空等)公司
Mutual Broadcasting System 相互广播公司(美)
Malaysian Airline System 马来西亚航空公司
6. Office公司,多与 head, home, branch等词连用
3M China Limited Guangzhou Branch Office 3M 中国有限公司广州分公司
China Books Import and Export Corporation (Head Office) 中国图书进出口总公司
7. Service(s)(服务)公司
Africa-New Zealand Service 非洲―新西兰服务公司
Tropic Air Services 特罗皮克航空公司
8. Exchange
American Manufacturers Foreign Credit Insurance Exchange 美国制造商出口信用保险公司
9. Center
Binks (Shanghai) Engineering Exhibition Center, Ltd.
宾克斯(上海)涂装工程设备展示有限公司
“联合公司”的翻译方法
1. Consolidated Coal Company 联合煤炭公司(美)
2. United Aircraft Corporation 联合飞机公司(美)
3. Allied Food Industries Co. 联合食品工业公司(新加坡)
4. Integrated Oil Company 联合石油公司
5. Federated Department Stores 联合百货公司
6. Union Carbide Corporation 联合碳化合物公司(美)
7. Associated British Picture Corporation 英国联合影业公司
8. China Agricultural Machinery Import and Export Joint Company
中国农业机械进出口联合公司
“保险公司”的翻译方法
1. Export Credit Insurance Corporation 出口信贷保险公司(加)
2. Export Finance and Insurance Corporation 出口金融和保险公司(澳)
3. Federal Insurance Corporation 联邦保险公司(美)
4. Federal Deposit Insurance Corporation 联邦存款保险公司(美)
5. Export Payments Insurance Corporation 出口支付保险公司(澳)
6. Federal Savings and Loan Insurance Corporation 联邦储蓄贷款保险公司(美)
7. Development Underwriting Ltd. 开发保险公司(澳)
8. American International Assurance Co. Ltd. 美国友邦保险公司
9. American International Underwriters Corporation 美国国际保险公司
posted @ 2008-08-13 11:09
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