Fair trading advice to businesses

致商家的公平交易忠告

公平交易：对商业经营者的忠告

Businesses are enouraged to deal with all consumers. However, if it is apparent that a potential customer may not have the capacity to make a voluntary or informed decision about the implications and/or benefits of their purchasing or contractual decisons, then businesses need to act responsibly and take extra care in their dealings to enfure that no unfair advantage is taken. Businesses that take advantage of vulnerable of disadvantaged consumers get a bad reputation.

鼓励商家与所有顾客打交道。但是，如果顾客明显无力对关系其利害的购买或合约做出主动或自愿的决定，那么商家需做事负责，并在处理中额外小心，确保不会对顾客不公。占弱小或弱势地位的便宜的商家会有损信誉。

商业经营最好不要把某些顾客排除在外。然而，如果某顾客显然无力就其购买或合同签署所带来的利害做出自愿或明确决定，这时商业经营者应做事负责，并在交易中格外小心，以确保不占顾客的便宜。那些占弱小或弱势顾客便宜的商家会丧失信誉。

What do we mean by 'disadvantaged or vulnerable'?
“弱势”或“弱小地位”是什么意思呢？

我们所说的“弱势或弱小”是什么意思？

Some consumers may be disadvantaged or volunerable in some marketplace situations if they:
某些消费者可能在某种买卖活动中处于“弱势地位”或“弱小”，如果他们有以下情形：

在某些交易情形中，处于下列境况中的顾客可能是弱势或弱小的顾客：

have a low income
低收入
are from a non-English speaking background
来自非英语背景
have a disability -- intellectual, phychiatric, physical, sensory, neurological or a learning disability
丧失某种能力，智力，精神问题，感官残障，身体缺陷，神经或认知能力残障

有某种残障――弱智、有精神病、生理残障、感官残障、神经性或某种学习能力残障
have a serious or chronic illness
患有严重或慢性疾病
have poor reading,writing and numerical skills
阅读，写作，计算能力残障/差
are homeless
无家可归者
are very young
年纪非常小/年幼
are old
老年人/年老
come from a remote area
来自偏远地区
have an indigenous background
有土著背景/土著居民血统

Of course, not all consumers with these characteristics are more at risk of poor business practices. But be aware that your marketing message and conduct may effect some consumers differently when making decisions abut buying goods or services.
当然，并不是具备以上特征的每位消费者会在不良商业行为中，有更高的风险。但是，当消费者对购买商品或服务做出决断时，请注意，你的买卖信息以及行为可能会对他们产生不同的影响。

当然，并非所有具有以上特点的顾客有遭遇到不良商业行为的更高风险。但你需注意，你行销时的表达和表现对某些顾客在做出购买货物与服务的决定时有不同的影响。

It is also important to note, however, that busines should continue to contract or do business with consumers who may experience a disadvantage or vulnerablity, as a refusal to deal will not be in any party's interests, and may be in danger of breaching anti-discrimination legislation.
然而，要予以重视的是，商家应继续与处于弱势地位或弱小的消费者签署合约或做买卖，因为拒绝与之打交道将不会使任何一方得益，而且有触犯反歧视法规的危险。

然而，注意到下列问题也很重要，即，商业经营者应继续与可能是弱势或弱小的顾客签署合同或交易，因为拒绝与之交易对任何一方都不利，并且，商业经营者有违反反歧视法律的风险。