To end, allow me to put it this way, the nature of marketing is so universal that all activities evolve with Value; Customer-Value especially in terms of marketing and international marketing; However, Values differ from nation to nation, and it changes, so the challenges and creativeness in dealing with it has no limits in discovering, defining, communicating under different value systems; once it is envisioned, created and later developed or enhanced, in consumer’s conception, it  is symbolized as an icon, – a brand ( more visualized or personalized ) which being exchanged at satisfaction in meeting both needs.