这是我献给Time杂志的广告词，也是这个杂志把我领进英语殿堂的见证。

Heroes create the times, and times produce their heroes.

TIME《时代周刊》是半个世纪多以前最先出现的新闻周刊之一，特为新的日益增长的国际读者群开设一个了解全球新闻的窗口。今天，《时代周刊》仍保持着先驱的地位，它报道、阐述和解释影响亚洲乃至全球人们生活的所有事件。如果您最近有翻阅TIME《时代周刊》，您将惊喜地发现为了迎接新世纪的来临，时代的精英们重新编排了这本知名的英文杂志。 新编的TIME《时代周刊》包含了比以往更多的资讯，提供更多启发性的新知，是您面对新世纪挑战最重要的知识良伴。 时代周刊秉承一贯探索求真的专业新闻精神，每周将新闻事件化为文字，审视潮流趋势，为您剖析世界局势，报导鲜为人知的幕后故事。在印刷及网上领域，TIME均以报导精辟，富趣味性及公信力见称，是您洞悉今日及未来世界时局不可或缺的咨询来源。

Time (whose trademark is capitalized TIME) is a weekly American newsmagazine, similar to Newsweek and U.S. News & World Report. A European edition (Time Europe, formerly known as Time Atlantic) is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition (Time Asia) is based in Hong Kong. A Canadian edition (Time Canada) is based in Toronto. The South Pacific edition, covering Australia, New Zealand and the Pacific Islands, is based in Sydney. In some advertising campaigns, the magazine has suggested that through a backronym the letters TIME stand for "Today Information Means Everything."

 
(Clockwise from upper left) Notable Time magazine covers from the dates May 7, 1945; July 25, 1969; December 31, 1999; September 14, 2001; and April 21, 2003. Notice that on the September 14, 2001 edition, the usual red border was colored black due to the Sept. 11 attacks.

History
TIME was co-founded in 1923 by Briton Hadden and Henry Luce, making it the first weekly news magazine in the United States. The two had previously worked together as chairman and managing editor of the Yale Daily News. Hadden was a rather carefree figure, who liked to tease Luce and saw Time as something important but also fun. That accounts for its tone, which many people still criticize as too light for serious news and more suited to its heavy coverage of celebrities (including politicians), the entertainment industry, and pop culture. It set out to tell the news through people, and for many decades the magazine's cover was of a single person. The first issue of Time was published on 1923, featuring on its cover Joseph G. Cannon, the retired Speaker of the United States House of Representatives. People was originally inspired by Time's People page.

On Hadden's death in 1929, Luce became the dominant man at Time and a major figure in the history of 20th-century media.

According to "Time Inc.: The Intimate History of a Publishing Enterprise 1923-1941" by Robert Elson, "Roy Edward Larsen [...] was to play a role second only to Luce's in the development of Time Inc." In his book, "The March of Time, 1935-1951," Raymond Fielding also noted that Larsen was "originally circulation manager and then general manager of Time, later publisher of Life, for many years president of Time, Inc., and in the long history of the corporation the most influential and important figure after Luce."

Around the time they were raising $100,000 from rich Yale alumni like J.P. Morgan & Co., publicity man Martin Egan and J.P. Morgan & Co. banker Dwight Morrow, Henry Luce and Briton Hadden hired Larsen in 1922. Although Larsen was a Harvard graduate and Luce and Hadden were Yale graduates. After Hadden died in 1929, Larsen purchased 550 shares of Time Inc., using money he obtained from selling RKO stock which he had inherited from his father, who was the head of the B.F. Keith theatre chain in New England. Although after Briton Hadden's death the largest Time Inc. stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion, "at his right hand was Larsen," Time Inc.'s second-largest stockholder, according to "Time Inc.: The Intimate History of a Publishing Enterprise 1923-1941". In 1929, Roy Larsen was also named a Time Inc. director and a Time Inc. vice-president.
At the time of Henry Luce's death in 1967, the Time Inc. stock which Luce owned was worth about $109 million and yielded him a yearly dividend income of more than $2.4 million, according to "The World of Time Inc: The Intimate History Of A Changing Enterprise 1960-1989" by Curtis Prendergast. The value of the Larsen family's Time Inc. stock was now worth about $80 million during the 1960s and Roy Larsen was both a Time Inc. director and the chairman of its Executive Committee, before serving as Time Inc.'s vice-chairman of the board until the middle of 1979. According to the Sept. 10, 1979 issue of The New York Times, "Mr. Larsen was the only employee in the company's history given an exemption from its policy of mandatory retirement at age 65."

After "Time" magazine began publishing its weekly issues in March 1923, Roy Larsen was able to increase its circulation by utilizing U.S. radio and movie theatres around the world to promote both "Time" magazine and the politics of the U.S. corporate interests which Time Inc. served. According to "The March of Time, 1935-1951" book, "As early as 1924, Larsen had brought 'Time' into the infant radio business with the broadcast of a 15-minute sustaining quiz show entitled 'Pop Question' which survived until 1925." Then, according to the same book, "In 1928 [...] Larsen undertook the weekly broadcast of a 10-minute program series of brief news summaries, drawn from current issues of `Time' magazine [...] which was originally broadcast over 33 stations throughout the United States."

Larsen next arranged for a 30-minute radio program, titled "The March of Time", to be broadcast over CBS, beginning on March 6, 1931. Each week, his "The March of Time" radio program presented a dramatization of the week's news for its listeners. As a result of this radio program, "Time" magazine was brought "to the attention of millions previously unaware of its existence," according to "Time Inc.: The Intimate History Of A Publishing Enterprise 1923-1941", and this led to an increased circulation of the magazine during the 1930s. Between 1931 and 1937, Larsen's "The March of Time" radio program was broadcast over CBS radio and between 1937 and 1945 it was broadcast over NBC radio except for the 1939 to 1941 period when it was not aired.

Controversy involving Time arose in the summer of 1994. After O.J. Simpson was arrested for allegedly murdering his wife and her friend, multiple publications carried his mugshot. Notably, Time published an edition featuring an altered mugshot, darkening his skin and reducing the size of the prisoner ID number. This appeared on newsstands right next to an unaltered picture by Newsweek. Outcry from minority rights groups followed. Time illustrator Matt Mahurin was the one to alter the image, saying later that he "wanted to make it more artful [sic], more compelling."

Time became part of Time Warner in 1989 when Warner Communications and Time, Inc. merged. Since 2000, the magazine has been part of AOL Time Warner, which subsequently reverted to the name Time Warner in 2003.