还盘函电：就价格让步　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　20 January 2004  
　　Kee & Co., Ltd

    34 Regent Street

    London, UK

    Dear Sirs:

    Thank you for your letter of 20 January 2004. We are disappointed to hear that our price for Flame cigarette lighters is too high for you to work on. You mention that Japanese goods are being offered to you at a price approximately 10% lower than that quoted by us.

    We accept what you say, but we are of the opinion that the quality of the other makes does not measure up to that of our products.

    Although we are keen to do business with you, we regret that we cannot accept your counter offer or even meet you half way.

    The best we can do is to reduce our previous quotation by 2%. We trust that this will meet with your approval.We look forward to hearing from you.

    Yours faithfully,

    Tony Smith Chief Seller

    先生:

    二零零四年元月二十日来函收到，不胜感激。得知贵公司认为火焰牌打火机价格过高，无利可图，本公司极感遗憾。来函又提及日本同类货品报价较其低近百分之十。

    本公司认同来函的说法，然而，其他厂商的产品质量绝对不能与本公司的相提并论。

    虽然极望与贵公司交易，但该还盘较本公司报价相差极大，故未能接受贵公司定单。

    特此调整报价，降价百分之二，祈盼贵公司满意。

    谨候佳音。

    销售部主任

    托尼.斯密思谨上

    2004年1月20日

　　　　　　　　　　　　　　　还盘中英对照
My offer was based on reasonable profit, not on wild speculations.
我的报价以合理利润为依据，不是漫天要价。
We have received offers recently, most of which are below 100 U.S. dollars.
我们最近的报价大多数都在100美圆以下。
Moreover, We've kept the price close to the costs of production.
再说，这已经把价格压到生产费用的边缘了。
I think the price we offered you last week is the best one.
相信我上周的报价是最好的。
No other buyers have bid higher than this price.
没有别的买主的出价高于此价。
The price you offered is above previous prices.
你方报价高于上次。
It was a higher price than we offered to other suppliers.
此价格比我们给其他供货人的出价要高。
We can't accept your offer unless the price is reduced by 5%.
除非你们减价5%，否则我们无法接受报盘。
I'm afraid I don't find your price competitive at all.
我看你们的报价毫无任何竞争性。
Let me make you a special offer.
好吧，我给你一个特别优惠价。
We'll give you the preference of our offer.
我们将优先向你们报盘。
I should have thought my offer was reasonable.
我本以为我的报价是合理的。
You'll see that our offer compares favorably with the quotations you can get elsewhere.
你会发现我们的报价比别处要便宜。
This offer is based on an expanding market and is competitive.
此报盘着眼于扩大销路而且很有竞争性。
　
Words and Phrases
quote 报价
quotation 价格
preferential offer 优先报盘
cost of production 生产费用
reasonable  合理的
competitive 有竞争性的
the preference of one's offer 优先报盘
wild speculation 漫天要价
I'm afraid the offer is unacceptable.

    恐怕你方的报价不能接受。

    The offer is not workable.

    报盘不可行。

    The offer is given without engagement.

    报盘没有约束力。

    It is difficult to quote without full details.

    未说明详尽细节难以报价。

    Buyers do not welcome offers made at wide intervals.

    买主不欢迎报盘间隔太久。

    We cannot make any headway with your offer.

    你们的报盘未得任何进展。

    Please renew your offer for two days further.

    请将报盘延期两天。

    Please renew your offer on the same terms and conditions.

    请按同样条件恢复报盘。

    We regret we have to decline your offer.

    很抱歉，我们不得不拒绝你方报盘。

    The offer is withdrawn.

    该报盘已经撤回。

    We prefer to withhold offers for a time.

    我们宁愿暂停报盘。

    Buyers are worried at the lack of offer.

    买主因无报盘而苦恼。

    Words and Phrases

    to extend an offer 延长报盘

    to renew an offer 或 to reinstate an offer 恢复报盘

    to withdraw an offer 撤回报盘

    to decline an offer 或 to turn down an offer 谢绝报盘

    unacceptable 不可接受的

    workable 可行的

    at wide intervals 间隔时间太长

    make headway 有进展

    be worried at sth. 对...苦恼