上一期我们做了BEC VANTAGE的reading part2 的练习,大家体验到reading part2了吧~ 这期我们来做真正BECGH的实战练习. GO!!!( 限时: 10~12min.)
Plan your business
If you fail to plan, you plan to fail. Whether it’s to back up an application for a loan, or to work out where you will be going over the next few years, businesses should have business plans. (0) H . It’s true there are no guaranteed ways to predict a business’s chances of failure of success, but there are some useful indicators. These are: the people, who will run the business, the marketplace it will operation, the practicality of the basic idea, and the management of money. (9) . Such factors should also be checked after creating the plan, as a way of testing its validity.
It’s a good idea to go through this process whenever you are planning something new. You may well have had your business up and running for some time. (10) . in particular, you should scan the environment where you operate or intend to operate, considering the political, economic, technical and social situation. Having done this, there are several points to decide. You need to be precise about the range of products or services you intend to sell. It’s also important to be clear about where you will position yourself in the market, in terms of price, quality and volume. Another point to establish is who your customers will be. (11) .
Having looked at the general picture, and then your potential business, it’s time to look at yourself. Consider what skills you are going to need in order to make your business work. (12) . this may be particularly true in the case of financial strategy, and you will probably need some input from your accountant. Together you can draw up a cash flow forecast. (13) .
You now have all the basic ingredients you need to put together your business plan. It’s important to remember that the plan is meant to be a way of mapping the scene so that you can make better decisions about your business, not a completely rigid set of instructions that you have to follow to the letter. Don’t expect your plan to be perfect first time. (14) . in fact , you can be sure that almost as soon as you have finished it, something will change, such as the price of fuel. However, having a plan will enable you to decide how to respond to such changes.
Example:
0 H
A You should make it monthly for the first year and quarterly afterwards.
B If you haven’t got them yourself, you need to involve people who have.
C As preparation for your plan, all these points have to be carefully considered.
D After all, it can only reflect the information you have available and you can update it later.
E Your success will therefore depend on the speed of the operation.
F However, you should always plan as though it is a new business you are about to start.
G When you’ve decided that, work out how you will let them know that you exist as a business.
H They enable business people to have some control over their future.
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